Office of Communication and Marketing
The Office of Communication and Marketing uses many forms of media to create communications that promote Augustana College. In support of the college’s brand, we:
- Share the stories of Augustana.
- Influence public thinking about the college.
- Support the college’s strategic goals.
- Provide campus partners with communication and marketing tools and resources.
Services we provide range from public and media relations to design, writing and editing, web, social media, video and photography.
Audiences we serve are primarily prospective students and families, alumni, friends and donors, local and national media, and the higher education community. We also serve our internal community of college employees, current students and families, and partners in the Quad Cities.
Most of our offices are on the second floor of Bahls Campus Leadership Center (formerly Founders Hall). The ticket office and performance hall management are on the first floor of Bergendoff Hall, and the scheduling office is in the Brunner Theatre Center.
How we support the brand
Put simply, Augustana’s brand is what comes to mind when you think about Augustana. Our brand is what the college stands for. To support it, the Office of Communication and Marketing helps others to understand and appreciate what Augustana College is and does.
People's perceptions of the college are created by their experiences—some limited, such as an email or a photo of campus, others more substantial, such as a choir performance, campus visit, or even a conversation with an employee.
A strong brand can help create impressions that are positive, consistent and true to the character of the college.
Use these guidelines and brand tools when representing the college in your communications and promotions.
Brand guidelines
Graphics
This brand guidelines booklet shares the visual elements of the Augustana brand, including the Augustana College word mark, the Augie A, our Viking athletics logo, the Augustana seal, primary colors and fonts (plus secondary versions of those), and more.
For available .jpg files of these graphics, visit our brand toolbox. If you need branded graphics in a different file type, please contact our office.
How we can help you
We welcome opportunities to work on promotional or strategic communications. For help with any of these areas, please request assistance using the form below.
See below for a list of services our office provides to campus partners and the best contact for your request. If you have questions about our services, please contact Lucas Johnson.
Campus scheduling
We assist campus offices/departments and student organizations in reserving campus spaces and venues for non-class events and activities.
Meetings, performances and special events can be scheduled by using the event request form.
Once rooms are reserved, the scheduling office assists in event planning and coordinates the various campus services required by the event.
Requests for event set-up or technical assistance, catering or promotion assistance can be made online.
Conference services
We assist church groups, educational institutions, community organizations and individuals with renting facilities on campus for special events. From simple one-day meetings to wedding receptions to week-long conferences, we can help renters find an appropriate venue and secure event services such as dining, lodging and technical assistance.
Crisis communications
The Office of Communication and Marketing leads all crisis and emergency communications for the college.
Our campus community is strongly encouraged to sign up for emergency notifications through the Augie Alert system. Campus community members can also download the Omnilert app to contact the Office of Police and Public Safety, contact 911 or send a silent alert.
We specialize in creating and sending mobile-friendly email campaigns, newsletters and one-time messages to off-campus audiences. Contact us for help with brainstorming, writing and layout.
Event planning
From press conferences and ribbon-cutting events to homecoming and commencement, members of our staff assist in the coordination of large-scale, public-facing events for the college.
Graphic design
We can design and offer design advice/assistance on anything from print materials to digital communications. Please see the brand guidelines for more information.
Media relations
We help connect our extraordinary students, faculty, staff, administrators and alumni with the media to tell the Augustana story.
If you have a news tip or you're a member of the media seeking comment or an interview, email or call Nicole Lauer, public relations and marketing specialist, 309-794-7645.
Photography
The Communication & Marketing team is assisted by student photographers (and occasionally professional photographers) to help tell the story of Augustana.
Printed pieces
We create most of the printed pieces used by the Admissions team and many of the pieces used by Advancement. We also work with departments across campus to create printed materials targeting prospective students and the local community.
Some examples of print pieces we create are postcards, mailers, booklets, one-page informational handouts, posters, print ads, signs across campus and the Augustana Magazine.
Promotional items
The Office of Communication and Marketing has a few items you can borrow to represent the college during your events.
Please contact Grey White to borrow banners and backdrops, and contact Lucas Johnson to borrow an Augustana A.
If you would like to order promotional items for your office (pens, lanyards, etc.), please contact Lucas Johnson.
Sharing news and stories
Know something newsworthy? Wondering if a human interest story from your office or department is worth sharing? Send it to sharenews@augustana.edu for consideration as an article, news release or social media post.
Social media
Our office manages Augustana’s main social media channels and offers pointers and policies about inappropriate content, privacy, etc., on this page.
Ticket office
Augustana's ticket office is located on the first floor of Bergendoff Hall.
You can purchase tickets to performing arts and other events (not including athletics) in person, over the phone, or online.
If you have an event you would like ticketed, contact Danielle Roman to determine if utilizing the ticket office suits your needs.
Videography
Like the photographers, our videographer uses creativity and technical savvy to document the people and events in our campus community. See some of our work on Augustana's YouTube channel.
Website
Our office is responsible for maintaining Augustana's website, augustana.edu.
The site tells Augustana's story to prospective students and parents, serves as a resource for our campus and local communities, and connects with alumni and the world at large.
Ideas and suggestions are always welcome. Contact Michelle Opsahl, director of web content.
Spot an error or omission? Here’s a quick form to get that fixed.
Writing and editing
We write talking points, emails, social media posts, articles for print and web, and other communications. Our office also sometimes hires freelance writers. Contact Debbie Blaylock for information.