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Unconscious Bias @ Work | Google Ventures

Unconscious Bias @ Work | Google Ventures

Unconscious biases are created and reinforced by our environments and experiences. Our mind is constantly processing information, oftentimes without our conscious awareness. When we are moving fast or lack all the data, our unconscious biases fill in the gaps, influencing everything from product decisions to our interactions with coworkers. There is a growing body of research – led by scientists at Google – surrounding unconscious bias and how we can prevent it from negatively impacting our decision making.

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Banaji: Blindspot

Blindspot: Hidden Biases of Good People (Book)

Blindspot: Hidden Biases of Good People (Book)

Authors Mahzarin R. Banaji and Anthony G. Greenwald explore the extent to which our perceptions of social groups — without our awareness or conscious control — shape our likes and dislikes and our judgments about people’s character, abilities, and potential.

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Project Implicit logo

Implicit Association Test

Implicit Association Test

Project Implicit is an international collaboration between researchers who are interested in implicit social cognition — thoughts and feelings outside of conscious awareness and control. The goal of the organization is to educate the public about hidden biases and to provide a “virtual laboratory” for collecting data online.

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