Communication and marketing resources

Augustana’s brand personality is strongly established within three of these archetypes. Do you know which?

Use this guide to identify who you are trying to reach, what they need to understand and how to connect your work to a clear, credible Augustana message.

Learn how to pronounce key locations and features at Augustana (AW-guh-STANN-uh) College.

Learn how to personalize content to your audience, structure content and optimize subject lines.

This guide provides standardized expectations and best practices for students, faculty and staff who manage social media accounts affiliated with Augustana College.

When you’re planning an event or program and know you need to create print items, social media posts, or other promotional gifts, it might seem overwhelming to think about how you’re supposed to get it all done before you need it. However, anyone can make a timeline, and making the timeline will help you understand what can realistically be done in the amount of time you have, and what will not be possible.  

Learn about recommended manual photography modes and focal lengths for lenses.

Shooting great videos doesn't require a Hollywood budget or a full film crew. Combining strong storytelling with a few technical tweaks will help you create clean, engaging and professional videos.

Learn common print terms, how to prepare different types of files and tips for working with internal and external vendors.

Learn how to prepare internal designs for print using Canva or Adobe Express.

Day-to-day maintenance of the Augustana College website, augustana.edu, is managed by the Office of Communication and Marketing. However, the entire campus community is encouraged to suggest improvements, request changes and report errors so the website can be an accurate, valuable resource for everyone.

Use this form to submit an event to the Augustana calendar.  

Use this form to submit an announcement to the Augustana listings for students and staff.

Use this form to submit a picture of the day to be shared throughout the Augustana website.